The preferred usage i.e. the Main Logo is the Care Concierge logo with the tagline, placed on white or sufficiently light background.
Alternatively, the white logo could be used on dark backgrounds.
When legibility or space is an issue, use the logo without the tagline.
This logo is specially created for applications where space is limited and legibility may be an issue.
The Secondary Logo is used when a flat colour usage is required, such as embroidery, embossing/debossing, boxed signage, silkscreen, etc.
Note: This is a specially customised version to be used for specific cases. It is not a scaled-down version of the main logo.