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Brand Strategy

Introduction

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Senior Living Specialist.

We provide quality senior living care solutions. We are driven by reason, professionalism and empathy, supported by innovation.

Our Clients

Our clients are people who need care services – the seniors (60&above) and their immediate family, in both senior care and post-hospitalisation care. We plan, design and provide a thought-through, comprehensive service across the entire spectrum of Senior Care.

Reason

We are driven by reason. Every individual is different and has different needs. We listen, we advise, we counsel. We help families make informed decisions to navigate through the journey.

Professionalism

Professionalism comes first in all that we do. The journey together will be transparent and informed, through the good or the bad times. We will be fair and stay objective, striving to do better every day.

Empathy

We are empathetic specialists, not just service providers. We always start by understanding and assessing the condition. We don’t treat symptoms, we treat the person – we go deeper, and we practise empathy. If what we can provide doesn’t match a person’s needs, we guide them with information that’s helpful. We try our best to help.

Innovation

We are in it for the long haul. Our commitment to the Caregiving sector drives us to do everything we do. Be it excellent care at home or designing, building and managing vibrant community living spaces. Or investing in technology that helps track our customers’ interactions with us and keeps us accountable to them.

Our Vision

To create a better everyday life for those who need care by providing quality service, driven by reason, professionalism and empathy, supported by innovation..

Our Mission

To be the leading specialist in solutions for Senior Care & Post-Hospitalisation Care; To be the leader in the development and growth of Senior Managed Care sector.

Our Approach

Why do we do what we do?

We understand that ageing is a challenging journey.
There’s no other way to say this – ageing is a challenging journey with many unpredictabilities. We started this business because we knew how difficult it can be when seniors and their family need help but can’t get the quality they expect. We wanted to provide better solutions.

Doing things right.
We want to do it right. Thoughtful. And purposefully. To achieve a standard of care and excellence that will make a positive impact on the lives of our clients – the seniors and their families. We make business decisions and provide solutions combining knowledge from our daily observations and interactions with clients and insights from data and stats. We leverage technology and continuously innovate, because we want to make senior care management effective, and more importantly, easy and convenient for our clients.

More than just a service provider.
More than that, it’s about elevating the entire discussion around ageing and caregiving on a larger level. Removing the stigma around it. Raising the bar. To us, Care isn’t just about nursing homes, illness or age. It’s about dignity and elevating people’s quality-of-life.

Our Values

RAIH – Respect | Accountability | Integrity | Humanity

This is what makes us, us. This is what we uphold in our daily interactions with our people – colleagues, and the many specialists (nurses, therapists, medical specialists) who represent us in public. Our values also direct our interactions with external people – be it clients, or B2B partners, or stakeholders, or government bodies and policymakers.

To our clients, we are the specialists providing comfort and confidence.
To us, Care isn’t just about nursing homes, sickness or age. It’s about dignity and elevating people’s quality-of-life. By providing care to loved ones, we empower our customers to live their life and fulfil their dreams to their fullest potential. That’s our role. To provide care which gives our customers comfort and confidence.

To our B2B and institutional partners, we represent integrity.
We are experts in not only providing excellent care at home, but also designing, building and managing excellent community living spaces. Our integrity in delivering quality will not be compromised. Our partners and their customers deserve the best and with Care Concierge, they are in the best of hands.

To our people, we are professionals who strive to do better, every day.
We work as a team to accomplish great work, professionally and consistently. It is not good enough to be just okay. We have to be critical of ourselves, and make constructive efforts to improve and innovate. On the other hand, we acknowledge that we are in a challenging industry wherein we are dealing with sensitive and delicate circumstances in life – we have to be respectful towards our colleagues, and be accountable and supportive at all times.

What makes us different is how we interact with our customers.
This is what our customers usually say about us.

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